The 99% of Innovation
When we think of innovation, we think of the venture-backed start-ups with high returns to investors or so...
03 September, 2016 / No comment
See from Different Perspectives
What we’re thinking…
Senator Chris Murphy visits COMRADITY
As you know, Senator Chris Murphy believes entrepreneurship and innovation are building blocks for a stron...
11 August, 2016 / No comment
IN THE NEWS
Business feature: “At COMRADITY, building creativity and community.” JUNE 3, 2016 – Stam...
03 June, 2016 / No comment
The Trouble with Collaboration
“The fashion for collaboration makes some sense. The point of organisations is that people can achieve t...
04 May, 2016 / No comment
Transform Problems into Opportunities.
What we’re thinking…
The 99% of Innovation
When we think of innovation, we think of the venture-backed start-ups with high returns to investors or so...
03 September, 2016
The Perils of Creating a New Brand Name
By John K. Grace, BrandTaxi President and Managing Partner Most people today, especially those in marketin...
21 April, 2016
Data and Creativity
The hard-working woman arrived at her local grocer with a week’s pay in her purse, to buy a chicken ...
07 June, 2015
Fixing Problems?
You hear it all the time. To get ahead in business be a problem solver. The assumption is that when we sol...
05 May, 2015
Positioning with a Purpose
Making sense of many marketing choices is challenging. Positioning is a strategic tool that narrows the ch...
17 November, 2014
COMRADITY Manifesto
In the July/August 2010 issue of The Atlantic, Walter Isaacson points out that: Ever since the popularizat...
28 November, 2010
Inspire Original Ideas
What we’re thinking…
Introducing COMRADITY Co-Create Lab
The biggest hurdle advertising professionals have to overcome is the industry’s reputation for bulls...
13 November, 2015 / No comment
Implications for how to Co-Create from “Art & Copy”
“Art & Copy” is documentary by Doug Pray, featuring iconic advertising creatives talking a...
13 November, 2015 / No comment
Disrupting Ambiguity is the Path to Innovation
This week’s reading and thinking inspires a theory that the path to innovation is not just disruption (...
15 June, 2010 / No comment
Build it Right the First Time
What we’re thinking…
Fear of Missing Out
Buying “Innovation” requires a leap of faith. We all know there’s a temptation to make t...
02 December, 2014 / No comment
Advertising-as-we-know-it is like wrinkle miracle ointments . . .
. . . with the exception of a few very expensive treatments, only the very rich can afford, the rest are c...
16 May, 2010 / No comment
Understand What Works.
What we’re thinking…
When good ideas go bad
When “Seamless” becomes surreptitious information gathering and exploitation. When “Co-creation” b...
31 May, 2010 / No comment
The “Post-We” Era I – Missing the “We” attitude of the “Greatest Generation”
Recently, it occurred to me that when I worked for a company run by the guys from the “Greatest Generati...
19 October, 2009 / No comment
Innovation in a “Me Culture”
The “Culture of Me” may be the most significant hurdle to innovation today. I don’t thin...
03 July, 2010 / No comment