Maybe “The Crazy Ones” Aren’t So Crazy.
While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think the...
21 January, 2019 / No comment
See from Different Perspectives
What we’re thinking…
Practice what you preach.
I haven’t posted for a while, but today’s article in the New York Times about the women’s revolt ins...
29 April, 2018 / No comment
re-defining leadership
What does leadership look like when no one person can possibly know it all? When 85% disagree or are uncer...
25 January, 2017 / No comment
The Gift
Many say that creative people have “the gift” – that they are the “haves” an...
29 December, 2016 / No comment
Transform Problems into Opportunities.
What we’re thinking…
Practice what you preach.
I haven’t posted for a while, but today’s article in the New York Times about the women’s revolt ins...
29 April, 2018
re-defining leadership
What does leadership look like when no one person can possibly know it all? When 85% disagree or are uncer...
25 January, 2017
The 99% of Innovation
When we think of innovation, we think of the venture-backed start-ups with high returns to investors or so...
03 September, 2016
The Perils of Creating a New Brand Name
By John K. Grace, BrandTaxi President and Managing Partner Most people today, especially those in marketin...
21 April, 2016
Data and Creativity
The hard-working woman arrived at her local grocer with a week’s pay in her purse, to buy a chicken ...
07 June, 2015
Fixing Problems?
You hear it all the time. To get ahead in business be a problem solver. The assumption is that when we sol...
05 May, 2015
Inspire Original Ideas
What we’re thinking…
The Gift
Many say that creative people have “the gift” – that they are the “haves” an...
29 December, 2016 / No comment
Introducing COMRADITY Co-Create Lab
The biggest hurdle advertising professionals have to overcome is the industry’s reputation for bulls...
13 November, 2015 / No comment
Implications for how to Co-Create from “Art & Copy”
“Art & Copy” is documentary by Doug Pray, featuring iconic advertising creatives talking a...
13 November, 2015 / No comment
Disrupting Ambiguity is the Path to Innovation
This week’s reading and thinking inspires a theory that the path to innovation is not just disruption (...
15 June, 2010 / No comment
Build it Right the First Time
What we’re thinking…
Fear of Missing Out
Buying “Innovation” requires a leap of faith. We all know there’s a temptation to make t...
02 December, 2014 / No comment
Advertising-as-we-know-it is like wrinkle miracle ointments . . .
. . . with the exception of a few very expensive treatments, only the very rich can afford, the rest are c...
16 May, 2010 / No comment
Understand What Works.
What we’re thinking…
Practice what you preach.
I haven’t posted for a while, but today’s article in the New York Times about the women’s revolt ins...
29 April, 2018 / No comment
Innovation in a “Me Culture”
The “Culture of Me” may be the most significant hurdle to innovation today. I don’t thin...
03 July, 2010 / No comment
When good ideas go bad
When “Seamless” becomes surreptitious information gathering and exploitation. When “Co-creation” b...
31 May, 2010 / No comment
The “Post-We” Era I – Missing the “We” attitude of the “Greatest Generation”
Recently, it occurred to me that when I worked for a company run by the guys from the “Greatest Generati...
19 October, 2009 / No comment