Tis the season of Fear! When it is okay scare your neighbors with pranks and frightening disguises and it is okay for grown ups to scare little kids with creepy decor and scary music. (full disclosure - it is my favority holiday).
Why does this pagan tradition of facing our fears prevail in a modern culture?
Could it be that coming together to name our fears is cathartic? Is it possible that facing the unknown together brings people - even those who would otherwise disagree - together?
About six months ago, the bug,"Heartbleed", invaded the global, open and secure e-commerce platform. The Atlantic reveals how limited the resources behind this critical infrastructure is. In fact, it was just two weeks ago that all the programmers who write code for this infrastructure were altogether in one place . . . for the first time ever. (via @TheAtlanticTECH)
What Heartbleed did was raise several issues to those who work on the code day in and day out. One immediately correctable problem was the fact that no more than a handful of its developers had ever stood in the same room and discussed what problems they ought to tackle first.
Isn't the lesson learned that when everyone is fragmented, operating in a silo all the time, the system is vulnerable.
Isolated participation in the online social system makes it vulnerable to bullying. PEW Research reveals how pervasive bullying is on-line, with 60% having witnessed someone being called offensive names. via @MediaREDEF
Of those who have been harassed online, 55% (or 22% of all internet users) have exclusively experienced the “less severe” kinds of harassment while 45% (or 18% of all internet users) have fallen victim to any of the “more severe” kinds of harassment.
Perhaps the spirit of Halloween is needed to bring the online social system together to demystify the bullies.
There are many false boogy men out there, boosting their self-importance with false promises. The next new shiny silver bullet in the marketing world is ubiquitous. The marketing world feeds the monster by wasting money on fragmented, diverse tactics instead of making sense of the cacophony. All the while in denial that there is no one silver bullet. Tom Goodwin @tomfgoodwin offers an insight that is consistent with our experience:
We’re all too busy to notice it, but marketing is creaking under the pressure of modern marketers’ needs . . . Our first mistake has been to create complexity. We’ve arranged ourselves in endless new vertical silos that hamper us when it comes to working more closely and the free flow of ideas, each with our own profit and loss centres, client leads, language and ideas.
Marketing, as well as other business functions, should take advantage of the spirit of Halloween to come together to name our fears and overcome the vulnerabilities created by isolation, false promises, and denial.