There’s a lot of room for improvement in the creative business.
In 1950, "Mass communication" was on a roll.
887 Million "literate" aspired to a common idea of success.
Literacy meant reading the written word.
Today, 6 Billion are connected by mobile phones. They have no common culture, language, or economic means. They aspire to many different definitions of success. Not just globally, but in every town.
Multimedia - visuals and audio - can communicate instantly, in any language, literate or not.
But a career in these arts is not aspired to.
We should be re-inventing marketing practices and re-valuing the creative business it supports. But most innovation is about cheaper not better, tactics not strategic thinking.
No one can do it alone. Cooperation among professionals, vendors, organizations, and business will accelerate success for mutual benefit.
That's why we've made COMRADITY, the place, for those who are ready to re-invent - without breaking the bank.
First the physical place: the COMRADITY Studio will open in March at 845 Canal Street in Stamford’s Harbor Point area. Neither a “lean” co-working space for start-ups nor a Regus space for lawyers and accountants, the COMRADITY Studio is designed to be creative AND professional. We are very serious about making the creative business fun again.
The space is designed and furnished for the Creative Professional Community, with fiber-optic Internet service to handle large files with blistering speed. The Open Studio is in the front of the space with a lounge and library desks accessible during office hours. The Resident Studio has private offices and dedicated desks with 24/7 access. Studio memberships start at $45/month.
Virtual Members (starting at $25/month) enjoy member rates for facilities when space is available -- like Open Studio Lounge Access for the day, private meeting rooms by the hour, a large event room equipped for secure, state-of-the-art telepresence events and an audio/video Lab for secure, real-time or recorded web streaming of focus groups or events -- or to produce demo-level videos and audio recordings. Non-member rates are double.
Both Studio and Virtual COMRADITY memberships include the on-line member network, COMRADITY.io. This is not a social network, but a professional network. This is not a professional network for everyone, like LinkedIn, but a network specifically designed for Creative Professionals who want to make a difference.
The “io” stands for invitation only. We – the members – invite peers we respect and want to work with. The member profile is designed to showcase your unique talent in the context of the Creative Professional Community. The project directory is the first of its kind – sort of an IMDB for the marketing creative business. The Community Calendar promotes events in the area and at the COMRADITY Studio. We plan to re-invest in the network to add more features on the development roadmap and welcome member input.
The member network will "opt-in" to broadcast to the public on COMRADITY.net.
We welcome. . .
- Independent Creative Professionals, writers, musicians, videographers, strategists, developers, editors, designers who respect the value each brings to the others' work.
- Innovative Vendors whose new inventions require education for adoption.
- Organizations (professional and academic) that want to teach lifelong learners.
- Businesses that believe they can get better value by re-thinking their creative services investment.
The COMRADITY.io network beta is live.
The COMRADITY Studio opens in March.
Let's do it.