31 May When good ideas go bad
When “Seamless” becomes surreptitious information gathering and exploitation.
When “Co-creation” becomes a cheaper way to get good ideas, exploiting the creative class.
When “Influencer Marketing becomes “Ambush Marketing”.
When “Technology” becomes a reason to say “new, improved” instead of delivering something worth paying more for.
When a “Free” becomes Bait and Switch
When “Community” is all about a lot of “Me’s”
When “Earned Media” is about generating a lot of publicity by screwing one or more people.
Please add more examples in comments.