31 May When good ideas go bad

When “Seamless” becomes surreptitious information gathering and exploitation.

When “Co-creation” becomes a cheaper way to get good ideas, exploiting the creative class.

When “Influencer Marketing becomes “Ambush Marketing”.

When “Technology” becomes a reason to say “new, improved” instead of delivering something worth paying more for.

When a “Free” becomes Bait and Switch

When “Community” is all about a lot of “Me’s”

When “Earned Media” is about generating a lot of publicity by screwing one or more people.

Please add more examples in comments.

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katherine@comradity.com