We've had the unique experience to own all the rights to a popular sporting event, the Serie del Caribe. It is the annual national championship tournament for Winter League Baseball in Latin America, where the "block party" like atmosphere in the stands has as much value to the fans as what's happening on the field. It may look like chaos. But there is an order to the experience. For starters, fans of the defending team know where to sit so they will be among other fans who are the most receptive to them even though they are complete strangers otherwise.
This sense of order is missing in "new" media. The idea was to make all voices equal so the cream could rise to the top to disrupt the status quo. But the chaotic din is sustaining the need for central power and control. For example, now, mainstream media and brand webpages dominate share of pageviews.
There's a lot of room for improvement. Starting with improving the sense of order in virtual networks. Chaos is intimidating. A sense of order motivates people to spend time and money participating. There's a prezi below if your interested in learning more about how we got to this theory and some of the thoughtleaders we follow because we think they are on the right track.
Our passion is helping to design virtual networks to improve community integrity, mutually benefiting both consumers and business.
To learn more about why we think creating order out of chaos is critical to making the future of media better, scroll down to the Flash Prezi presentation. Or if Flash is not a choice for you, click on the link to the PDF: Download Futureofmedia
Don't hesitate to email me at Katherine at comradity dot com with your thoughts or questions.
Keep scrolling down to access the Flash Prezi:
- To start, click the arrow next to "Prezi"
- Mouse over to "More" to reveal the Full Screen Option and click.
- Click on the arrow at the bottom of the screen to go through slides at your own pace.
