The social media world has lots of out-of-the-box ideas, making no money. We are experienced social media designers - from broadcast to virtual to face-to-face - helping both Fortune 50 companies and entreprenuers make money by thinking out-of-the-box.
We understand the power of "live" to engage.
- Participated in
Engagement Initiative which revealed a significant increase in purchase intent for marketers who engage prospects face-to-face.
- Founded
, named "That's Entertainment" experiential firm by PROMO Magazine
We understand how to leverage resources for big results:
25% coupon redemption
Tripled market share in one year
30% higher share in markets with Live Engagement
COMRADITY was founded to take advantage of the interactivity of the internet to build a sense of community among content creators, audience, and vendors. We have a passion for the value of content to creating a sense of community for consumers. And we believe that in a relevant context, vendors can add value to that community.
Katherine Warman Kern brings over 25 years experience and has been immersed in the internet since 1994 when she was a "creative analyst" for a new media pioneer. Her first career was helping Fortune 50 companies at LEO BURNETT find new ways to grow their businesses despite the dilution of mass marketing value. Her second career has been community organizing, public-private initiatives for non-profit causes, and founder of PLAN B advisors. More recently, she is a partner in CULTIVA Entertainment, focusing on community building for eBeisbol.com. You can reach her at Katherine@comradity.com.
James Kern is an entrepreneur who has developed and sold two companies. One in contract food management (at school, at work, and at entertainment venues) was sold to Fine Host. The other was a trailblazing experiential marketing company specializing in target rich environments, including corporate cafeterias and colleges/universities. Jim brings over 25 years in executive management in businesses where he improved executional performance with customer interface training and monitoring systems. His first career was in the contract food management industry, running a $400 million company with over 1, 000 outlets in corporations, universities, and stadiums. He was the founder of CREATIVE AIM, a trailblazer in experiential marketing, engaging audiences where they work, go to school and play, educating, sampling new products and increasing channel revenues. The company was sold to PUBLICIS. You can reach him at Jim@comradity.com.
© 2008 COMRADITY
