Personal Empowerment. That's what the personal computer, digital media and the internet were supposed to do.
But a barrier exists. Whether you are a college applicant, job applicant, or entrepeneur, even a mass media company, the internet has exponentially increased competitive quantity so much that quality is hard to find.
"Experts" promise they have the secret to success. But when everyone does what they recommend, it doesn't work anymore - because everyone is doing it. There are new companies who have capitalized financially by magically offering a service for free and figuring out a way to make money from someone else by "NOT doing evil." How on earth do you run a business of tens of thousands of people by telling them what not to do and know what they are doing?
The opportunity is for a new business that really does empower the individual. Importantly, empowers the individual by helping them build productive relationships - to learn, to work, to live, to have fun. Help individuals find their own voice, take advantage of digital technology's potential to communicate nuances and differences, reveal hidden connections, and anticipate the journey so you can enjoy it. A business and its employees doing these things don't have time to "do evil."
There are methods - known and intuitive, traditionally and technology driven - used by businesses to do all of these things.. There is an opportunity to re-direct those methods to help individuals understand themselves better, communicate better and make decisions that are better aligned with who they are.