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August 17, 2010

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David Evans

Why does the consumer have to pay? Why not have the service subsidized by brands and other parties? Reminds me of credit companies saying "Pay us a monthly fee and we'll make sure you are alerted about fraudulent activity", when they should be doing this all along as part of their business.

The story about your mom reminded me about the show where the guy's Tivo thought he was gay, so he had to watch adult and boxing and monster trucks for a while to re-train the service to pre-fetch content more in line with his tastes.

David Evans

Why does the consumer have to pay? Why not have the service subsidized by brands and other parties? Reminds me of credit companies saying "Pay us a monthly fee and we'll make sure you are alerted about fraudulent activity", when they should be doing this all along as part of their business.

The story about your mom reminded me about the show where the guy's Tivo thought he was gay, so he had to watch adult and boxing and monster trucks for a while to re-train the service to pre-fetch content more in line with his tastes.

Katherine Warman Kern

David, Since you made this comment, I have updated the post for other reasons. But in the process, I have added some rationale. This is not about the consumer should have to pay. The consumer IS PAYING. Now they pay for utilities, e.g., cable fees by the month. In my opinion, it would be in everyone's best interest if the consumer were paying a la carte for the specific experiences relevant to them and the "experience" provider paid the utilities (e.g., the distribution pipe and a secure "cloud" for personal information and content generated on the internets) based on how much bandwith or data is generated by participation.

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