UPDATE: (12/19/2009) Mark Moran, founder of Dulcinea - with a mission to be the "librarian" of the internet by networking librarians to organize content - also seeks to harness the "real world"/human dimension to add value.
"New" media companies share the very same blind spot that inhibits "Old" media companies from overcoming the post-mass media challenge - thinking technology delivers something more valuable than what happens in the real world. It is the real world where ideas and talent are created . . .
"What may be more remarkable is that Los Cenzontles — The Mockingbirds — is not the creation of some music label’s cross-marketing department, but a tiny storefront nonprofit organization for young people in San Pablo, Calif., a heavily immigrant and Hispanic neighborhood outside Oakland." "American Stories, From Mexican Roots" by Lawrence Downes, NYT, December 9, 2009
This is a visceral example of why Comradity designs transmedia to harness the factors affecting camaraderie and community in the real world to overcome the post-mass media challenge . . .
