The Silicon Insider reports that Barry Diller says people will pay on the internet. As background, I do think the industry needs to improve upon "what is" on the internet to get paid, for example, raising the bar of social media. But, when industry leaders crack open the door, why would you slam it shut. The negative hecklers on posts like these earn a #What_the?, including, the person claiming to be Sumner Redstone who says, "When I think about people who understand internet-based services or
value-based pricing for Internet content, Barry Diller isn't even at
the bottom of the list."
Here's what I posted that went into their spam folder and wasn't published:
What the?
Consumers
won't pay for things? So what are consumers buying with the $200+ Billion
they spend on entertainment and media?
Who
are THE people who understand internet-based services or value-based pricing
for internet content? Facebook? YouTube? Gee how much share do they get
of that $200 +Billion? Oh, 0.000%.
Who
cares, they are smart because they have hundreds of millions of
"Users". And they aren't wasting energy figuring out how to
generate transactions from their audience, they are targeting a few advertising
agency holding companies.
What
competitive advantages does the internet have over television to increase its
share of advertising? Advertisers are looking for critical mass - several
million people at once - not several million "hits" over a period of
days or weeks. At a minimum, they expect a positive halo effect on
their brand from associating with the content, not the risk of backlash for
being associated with crass, negative hecklers.
But,
you say, advertisers will have to move dollars to the internet because people are
spending more time with the internet than TV.
And
the double digit decline in ad spending since 4th qtr 2008, you're betting
that's just a short term blip that will recover with the economy? Has
nothing to do with the cannibalization of traditional media's critical mass or
the lack of potential ROI and positive brand halo effect of the internet.
Meanwhile,
how are premium cable network subscriptions and profits doing? Oh, they
are growing to all time highs.
As
long as you are beating your chests you all aren't hearing Opportunity Knocking
. . .
