I am amazed by bloggers who think Murdoch's shift to a paid business model is suicide for NewsCorp because bloggers will not embrace it.
The good news is that when big media funds the development of a 1-click transaction system, it will be available to bloggers and other independent content creators. The opportunity to compete for dollars directly from consumers will create a much more level playing field than the FREE/ad supported business model.
Furthermore, with big media “retailing” their product, the value of links from the Long Tail creators will increase exponentially. Therefore, Big Media will provide a quid pro quo – affiliate fees, content licensing credits, subscription credits, etc.
This is a game-changing moment that will lead to new opportunity.
