The Cincinnati Enquirer reports today that P&G invited social networks to their offices "to see who could sell the most Tide T-shirts in four hours, starting at 5 p.m., with the money going to charity, using only the Web and a $1,000 budget." http://news.cincinnati.com/article/20090312/BIZ01/903120312/0/NEWS0107
Our response:
Great to see a marketing leader challenge itself to address this new opportunity to connect with consumers. Shifting from mass marketing to social marketing, requires a radical change in one's perspective from looking at the market through the wide end of the funnel to looking at the market through the narrow end. It's rather overwhelming looking at the sea of people participating in social networks and wondering where to start.
Here's our perspective:
© 2008 Katherine Warman Kern
