On March 23, 2009 Bob Garfield writes in ADAGE about the demise of media, by segment. http://adage.com/article?article_id=135440
Our comment:
The good news is consumer willingness to pay is growing - in 2008 according to Veronis, Suhler, Stevenson, almost 70% of industry revenues. It is harder to win a share of millions of consumer transactions than a couple of big advertisers' budgets. But understanding how to drive consumer transactions will both generate new revenue and a premium from marketers who value this new expertise. katherine at comradity.com –OLD GREENWICH, CT
