On December 19,2008, Mary Meeker and Liang Wu released Morgan Stanley's analysis of the Economy and Internet Trends. A comprehensive analysis, the highlight for COMRADITY is that a major financial institution acknowledges what we believe is the elephant in the room. Why is everyone still spending billions on mass marketing when the most successful brand launches in the last 2 decades used no mass media and instead a very grass roots, bottom up approach.
We believe that the grass roots model, similar to how Barack Obama built support for his Presidential candidacy, is the most effective and efficient way to develop and even reinvigroate brands today. The Morgan Stanley analysis suggests they would agree and we provide, in our responses, corroborating evidence.
Download our pdf response here: COMRADITY response to Morgan Stanley
© 2008 Katherine Warman Kern
