goodaftercovid19
The CARE Act and You

We started Comradity to make a safe oasis from day-to-day crises for leaders to focus on growing their business. But it's hard to imagine what a safe oasis looks like in this crisis, today and going forward. Nothing will be the same post-crisis. Habits have been broken....

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Conscious Customers

While futurists are a-buzz about AI and Quantum Computing, enlightened business leaders also wonder about the future they are creating for their "Conscious Customer" children and grandchildren. The fashion industry is a predictor of what will motivate these Conscious Customers across industries, as customers, and employees...

In the Hospital Sick Male Patient Sleeps on the Bed. Heart Rate Monitor Equipment is on His Finger.
Wasting Away. Part Two.

Part One shares examples we've all experienced that waste our time and money in personal and business life. Part Two is about wasting something even more important that time and money - a culture that values humans. What system would preempt a professional health care giver from doing...

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Wasting away. Part One.

For the last twenty years, innovation has focused on improving productivity. But when you step back and look at the whole picture, we're wasting an increasing amount of time and money on technology. In my personal life: Weeks after online purchases were shipped and installed, "personalized" re-targeting...

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MIT Media Lab director on #TechWontBuildIt

As we continue to explore the shift from command & control to collaborative innovation, a milestone worth sharing is  MIT Media Lab director Joi Ito's speech on August 14, 2019, at my favorite place Chautauqua Institution. The #TechWontBuildIt movement refers to the tech workers who are concerned about...

Apollo 11 astronaut Buzz Aldrin unpacks a seismic experiment on the surface of the moon.(Image: © NASA)
Apollo 11 learning for future innovation leaders.

The Apollo program invested over $150 Billion (in 2019 dollars) to put a man on the moon and bring the astronauts back safely. The objective was not Faster, Better, Cheaper. That is for situations when the factors effecting success are known. The Apollo Program management...

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Maybe “The Crazy Ones” Aren’t So Crazy.

While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do. Steve Jobs and Bill Gates imagined what corporate giants could not. Don Quixote imagined windmills were...

Crystal Globe - Europe and Africa
The 99% of Innovation

When we think of innovation, we think of the venture-backed start-ups with high returns to investors or social venture which measure success by social value locally and globally. The rest - the 99% of innovation - is an enigma. COMRADITY Strategy & Creative Resource Center opened...

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The Perils of Creating a New Brand Name

By John K. Grace, BrandTaxi President and Managing Partner Most people today, especially those in marketing, understand the tremendous value of a great brand name. A distinctive name will get an audience’s attention, help position and distinguish a company in the marketplace, take the company into...

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Data and Creativity

The hard-working woman arrived at her local grocer with a week's pay in her purse, to buy a chicken for Sunday supper. It was the end of the week for the butcher too, and he was down to his last chicken. When he put the...