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The Gift

Many say that creative people have "the gift" - that they are the "haves" and we are the "have-nots." The stories of Carrie Fischer and her mother, Debbie Reynolds, tell a story that is quite different. They gave us "gifts." In "Singing in the Rain," Debbie...

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Introducing COMRADITY Co-Create Lab

The biggest hurdle advertising professionals have to overcome is the industry's reputation for bullshit. In the past, the ads and the personalities were criticized for being BS artists. But today the trade publications, professional associations, and universities which should be objectively critiquing are not. The industry needs...

Implications for how to Co-Create from “Art & Copy”

"Art & Copy" is documentary by Doug Pray, featuring iconic advertising creatives talking about famous ad campaigns. It came out in 2009 when everyone was focused on Big Data. But that's changed. Recently,(Internet Advertising Bureau) chief, Randall Rothenberg's called for a shift in focus to Big...

Disrupting Ambiguity is the Path to Innovation

This week’s reading and thinking inspires a theory that the path to innovation is not just disruption (i.e., destroying the status quo) but “Disrupting Ambiguity”. Disrupting Ambiguity is not about destroying the other side in a conflict – it is about resolving the conflict by moving to a whole new...